steppe is aimed at an educated, culturally
aware and broad-minded readership. It embraces both those already
intrigued by Central Asia and newcomers who are attracted by
the quality, depth and presentation of information in the magazine.
Extensive market research has identified three target markets
for steppe.These include:
• Central Asia - including an elite and forward-thinking
section of Central Asian society who are the new trendsetters
and recognise the value of promoting their cultural heritage;
government agencies and officials in the region; expatriates
and diplomats working in Central Asia; and foreign business
professionals who travel frequently to the region as well as
reside there permanently.
• America, Europe and the rest of Asia- including politicians,
decision-makers, journalists, active and retired diplomats,
bankers, academics, scholars, cultural tourists and antique,
textile and art collectors who have an interest in Central Asia.
• A New Generation - including a younger generation of
subscribers who see Central Asia as a blank on the world map
and would like to learn more about this strategically important
region.
Readership Profile
Geographic Area
• UK, America, Europe, Central Asia, Russia, Turkey,
Australia, Japan, Korea, China, Thailand, Singapore, Malaysia,
India
Financial Profile
• A+ to C distribution list including government officials,
business professionals (oil / gas, finance, IT / telecommunications),
business societies, diplomats, corporate professionals (including
lawyers, accountants) media professionals, doctors, development
workers, textile specialists, art collectors / enthusiasts,
tour operators, cultural tourists, Central Asia / Great Game
societies, academics, retired people.
• Average annual income upwards from $85,000 (£45,000)
Age
• 30 and up. While the bulk of steppe’s readership
is likely to be over 50 years of age, steppe also aims to
expand the age appeal downwards through a contemporary yet
classic design.
Gender
• Both male and female
To learn
more about advertising in steppe, email us at advertise@steppemagazine.com.
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